WSQ Data Analytics Course in Singapore | For E-Commerce | SkillsFuture Singapore
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Data Analytics for Ecommerce

For Data Analytics for Ecommerce

Course Duration: 3 Days, 24 Hours, including 2hrs of assessment
Mode of Assessment: Written and Practical
Attendance Requirements: 75% 
Course Completion Requirements: Meeting Attendance Requirement and graded as COMPETENT for both Written & Practical Assessment


This course covers how to cascade data analytics strategies, manage data analytics, metrics and measurement efforts as well as communicate findings to address business problems.


Learning Outcome:

By the end of the course, the learner is able to:

  • Identify relevant digital analytics strategies to measure the performance of products and services in businesses and organisations

  • Justify the investment in using data analytics tools, technology, and resources in reference to current and emerging technology and data trends

  • Select the metrices that would best answer actual business problems

  • Implement appropriate deep dive quantitative and qualitative data analysis methods to evaluate customer activities and behaviours across all digital platforms

  • Apply data-driven approach strategies

  • Recommend the best course of action and evaluate the effectiveness of data-driven analytics tools and technologies deployed

Topics Covered:

  • Analytics For Organisational Processes

  • Web Analytics Strategies for Organisations

  • Common Data Applications for Types of Products and Services

  • Business Intelligence (BI) and Marketing Tools for Data Analysis

  • Mapping Data Analytics Tools to Current and Future Business Functions

  • Managing Costs and Resources Associated with Data Analytics

  • Data Metrics for Specific Business Functions

  • What is Hypothesis Testing

  • Creating a Hypothesis

  • Applying Hypothesis Testing

  • Quantitative and Qualitative Data Analysis

  • Data Analytics Implementation and Management

  • Implementing Data-Driven Approach to Business Process Optimisation

  • Creating Relevant Data Analytics Reports For Stakeholders

  • Evaluating Data Reports For Actionable Insights

  • Evaluating Effectiveness of Data Collection and Management Tools


Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

  • WSQ Statement of Attainment (SOA)

  • Certification of Achievement by Wong Fong Academy Pte Ltd

Entry Requirements:

  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

  • At least 1 year of sales and marketing working experience

Payment Modes:
at any of our 3 branches
Cheque made payable to Wong Fong Academy Pte Ltd
PayNow to UEN 201110331W
Bank Transfer/GIRO details as below:

  • BANK NAME : United Overseas Bank Limited
  • ACCOUNT NUMBER : 450-302-829-2
  • ACCOUNT HOLDER : Wong Fong Academy Pte Ltd
  • BANK CODE : 7375
  • BRANCH CODE : 001

Please remember to indicate booking number at the remarks column when payment is done by Paynow, Bank Transfer and/or GIRO.

All payment can be made on the day of course commencement at the reception counter. Cheque payment can be mailed to 79 Joo Koon Circle Singapore (629107) at least 3 working days prior to course commencement. Please remember to indicate the booking number at the back of the cheque. We do not accept foreign cheques and money orders.


This course is applicable for SkillsFuture Funding up to 70%* 

Please go to or call Wong Fong Academy at 68633686 for more information.

*From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old) . Do note that the funding amount advised is not final and is subject to changes.

If you are a Singaporean aged 25 and above, you can choose to use your SkillsFuture Credit to offset the payment for this course. Visit the SkillsFuture Credit website to choose from the wide range of approved skills-related courses available on the SkillsFuture Credit course directory.

Statement Of Attainment (SOA) from SSG will only be issued for ENGLISH classes