WSQ Digital Marketing Course in Singapore For Success | SkillsFuture Singapore
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Digital Marketing for Success

For Digital Marketing for Success

Course Duration: 2 Days, 16 Hours, including 2hrs 30mins of assessment
Mode of Assessment: Written and Practical 
Attendance Requirements: 75% 
Course Completion Requirements: Meeting Attendance Requirement and graded as COMPETENT for both Written & Practical Assessment


This course covers the development and execution of an integrated marketing plan across various channels and platforms as well as tracking of customers' response and monitor the effectiveness to marketing communications on these channels. It also includes the integration of traditional and digital marketing channels.


Learning Outcome:

By the end of the course, the learner is able to:

  • Have the knowledge of how a firm develops marketing objectives and strategies that contribute to overall objectives

  • Identify the advantages, constraints, and interactivity between traditional and digital marketing

  • Identify what is necessary to manage the effective implementation of marketing strategies through various channels

  • Determine the types of channels or platforms best suited to implement in marketing plans

  • Understand the four major elements of strategic performance evaluation processes such as establishing performance standards, measuring actual performance, comparing actual performance with established standards, and modifying the marketing strategy, if needed

  • Understand the impact of marketing activities used on the various platforms

  • Select the best marketing channel mix for the target market

  • Identify the marketing programs that best suited for the product/service offering

  • Determine the suitable marketing channels, right platforms, technology and tools to be used for marketing the product/service for the business

  • Recommend the best practices for both traditional and digital marketing efforts

  • Evaluate the overall impact of marketing channel mix

Topics Covered:

  • Overview of Strategic Marketing

  • Traditional Versus Digital Marketing Channels

  • Planning and Implementing Marketing Strategies

  • Managing Marketing Implementation

  • Evaluating Marketing Strategies

  • Marketing Research and Information Systems

  • Target Markets Segmentation

  • Integrated Marketing Communications

  • Advertising and Public Relations

  • Personal Selling and Sales Promotion

  • Managing Marketing Performance and Results


Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

  • WSQ Statement of Attainment (SOA)

  • Certification of Achievement by Wong Fong Academy Pte Ltd

Entry Requirements:

  • Minimum “N” level OR

  • Nitec, including Certificate in Business Skills, Industrial Technician Certificate and other polytechnic certificates OR

  • “O” level OR

  • “A” Level


  • At least ESS WPLN at level 5 or equivalent

  • Recommended all learners to have at least 1 or more years of sales and marketing experience

Payment Modes:
at any of our 3 branches
Cheque made payable to Wong Fong Academy Pte Ltd
PayNow to UEN 201110331W
Bank Transfer/GIRO details as below:

  • BANK NAME : United Overseas Bank Limited
  • ACCOUNT NUMBER : 450-302-829-2
  • ACCOUNT HOLDER : Wong Fong Academy Pte Ltd
  • BANK CODE : 7375
  • BRANCH CODE : 001

Please remember to indicate booking number at the remarks column when payment is done by Paynow, Bank Transfer and/or GIRO.

All payment can be made on the day of course commencement at the reception counter. Cheque payment can be mailed to 79 Joo Koon Circle Singapore (629107) at least 3 working days prior to course commencement. Please remember to indicate the booking number at the back of the cheque. We do not accept foreign cheques and money orders.


This course is applicable for SkillsFuture Funding up to 70%* 

Please go to or call Wong Fong Academy at 68633686 for more information.

*From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old) . Do note that the funding amount advised is not final and is subject to changes.

If you are a Singaporean aged 25 and above, you can choose to use your SkillsFuture Credit to offset the payment for this course. Visit the SkillsFuture Credit website to choose from the wide range of approved skills-related courses available on the SkillsFuture Credit course directory.

Statement Of Attainment (SOA) from SSG will only be issued for ENGLISH classes