WSQ Sales Channel Management Course | SkillsFuture Singapore
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Sales Channel Management

For Sales Channel Management

Course Duration: 3 Days, 24 Hours, including 4hrs of assessment
Mode of Assessment: Written and Practical
Attendance Requirements: 75% 
Course Completion Requirements: Meeting Attendance Requirement and graded as COMPETENT for both Written & Practical Assessment


This course covers how to evaluate channel options and recommend optimal channels and partners, and formulate performance guidelines for channel partners to abide by. This also includes the assessment and selection of suitable channel partners, establishment and expansion of alliances with channel partners and maintenance of a committed network of distributors.


Learning Outcome:

By the end of the course, the learner is able to:

  • Determine the profitable sales channels and decide on the types of channel that would work best for the business

  • Assess the business viability of e-commerce and online sales channels using cost-benefit analysis and risk assessment

  • Recommend optimal sales channels and distribution partners that align to organisation's branding

  • Formulate consistent brand guidelines and messaging across all sales channels

  • Develop an incentive system that supports the performance of channels to customer satisfaction

  • Develop a performance tracking system using Microsoft Excel to analyse the performance of multiple sales channels for optimisations

  • Manage online sales channels and e-commerce

Topics Covered:

  • Concepts of Channel Distribution and Processes

  • Assess Market Potentials

  • Recognizing and Utilizing Market Potentials

  • Cost Benefit Analysis and Risk assessment

  • Sales Channel Options using Cost Benefits Analysis Tool

  • Advantage and Disadvantage of various distribution channels and partners

  • Assess Business Viability on Ecommerce and Online Sales Channels

  • Branding and Marketing Guidelines for Channel Management Strategy on Channel Partners

  • Optimise Sales Channels and Distribution Partners

  • Build Guidelines and Messaging for Sales Channels

  • Performance Management and Incentive System Design

  • Develop Channel Performance Tracking System

  • Online Channels of Distribution

  • Ecommerce Basics

  • Ecommerce Enablers And Multichannel Management

  • Multi-Channel Platform


Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

  • WSQ Statement of Attainment (SOA)

  • Certification of Achievement by Wong Fong Academy Pte Ltd

Entry Requirements:

  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

  • Recommended all learners to have at least 1 or more years of sales and marketing  experience

Payment Modes:
at any of our 3 branches
Cheque made payable to Wong Fong Academy Pte Ltd
PayNow to UEN 201110331W
Bank Transfer/GIRO details as below:

  • BANK NAME : United Overseas Bank Limited
  • ACCOUNT NUMBER : 450-302-829-2
  • ACCOUNT HOLDER : Wong Fong Academy Pte Ltd
  • BANK CODE : 7375
  • BRANCH CODE : 001

Please remember to indicate booking number at the remarks column when payment is done by Paynow, Bank Transfer and/or GIRO.

All payment can be made on the day of course commencement at the reception counter. Cheque payment can be mailed to 79 Joo Koon Circle Singapore (629107) at least 3 working days prior to course commencement. Please remember to indicate the booking number at the back of the cheque. We do not accept foreign cheques and money orders.


This course is applicable for SkillsFuture Funding up to 70%* 

Please go to or call Wong Fong Academy at 68633686 for more information.

*From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old) . Do note that the funding amount advised is not final and is subject to changes.

If you are a Singaporean aged 25 and above, you can choose to use your SkillsFuture Credit to offset the payment for this course. Visit the SkillsFuture Credit website to choose from the wide range of approved skills-related courses available on the SkillsFuture Credit course directory.

Statement Of Attainment (SOA) from SSG will only be issued for ENGLISH classes