Search Engine Optimisation

Course Duration: 2 Days, 16 Hours, including 3hrs of assessment
Mode of Assessment: Written and Practical
Attendance Requirements: 75% 
Course Completion Requirements: Meeting Attendance Requirement and graded as COMPETENT for both Written & Practical Assessment

 

This course covers how to manage and monitor Search Engine Optimisation (SEO) campaigns for the organisation's digital assets and contents across channels as well as conduct analysis on performance of SEO campaigns.

 

Learning Outcome:

By the end of the course, the learner is able to:

• Identify Search Engine Ranking

• Identify Search Engine Methods of assessing SEO

• Determine organisation’s SEO strategies

• Manage keyword research in alignment with organisation’s SEO strategies

• Provide SEO recommendations to elements and structure of websites and web pages

• Optimise content creation by partnering with editorial and marketing teams

• Evaluate and interpret the internet marketing strategies of a website

• Monitor web analytics dashboards and reports on SEO strategies

• Identify the processes involved in managing search results

• Evaluate search performance across channels to improve rankings

Topics Covered:

• Web Crawling, Indexing and the Mission of a Search Engine

• What is search engine ranking

• Search engine methods of assessing SEO

• Types of SEO Strategies

• Setting Organisation's SEO strategies

• Creating Your Own Keywords and Phrases

• Finalizing and Implementing Your List

• What is On-Page SEO

• What are Meta Tags, Plus Heading Tags, Alt Attributes and Website Structure

• Improving On-Page SEO

• Setting Guidelines For Content Partners

• Content Schedules

• What is Off-Page SEO

• Off-Page SEO using Social Media

• Internet marketing strategies

• Criteria for evaluating internet marketing strategies

• Evaluating Internet marketing strategies

• Measurement Metrices

• Interpret Web Analytics Dashboards

• Report on SEO Strategies

• Processes in managing search results

• Measurement Criteria of Performance Across Channels

• Evaluate Search Performance Across

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

• WSQ Statement of Attainment (SOA)

• Certification of Achievement by Wong Fong Academy Pte Ltd

Entry Requirements:

• Minimum GCE “N” level with at least 3 GCE “N” Level Passes

• Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

• Recommended all learners to have at least 1 or more years of sales and marketing experience

Payment Modes:
Cash/Nets at any of our 3 branches
Cheque made payable to Wong Fong Academy Pte Ltd
PayNow to UEN 201110331W
Bank Transfer/GIRO details as below:

• BANK NAME : United Overseas Bank Limited
• ACCOUNT NUMBER : 450-302-829-2
• ACCOUNT HOLDER : Wong Fong Academy Pte Ltd
• BANK CODE : 7375
• BRANCH CODE : 001
• SWIFT CODE : UOVBSGSGXXX

Please remember to indicate booking number at the remarks column when payment is done by Paynow, Bank Transfer and/or GIRO.

All payment can be made on the day of course commencement at the reception counter. Cheque payment can be mailed to 79 Joo Koon Circle Singapore (629107) at least 3 working days prior to course commencement. Please remember to indicate the booking number at the back of the cheque. We do not accept foreign cheques and money orders.

 

This course is applicable for SkillsFuture Funding up to 70%* 

Please go to www.skillsfuture.gov.sg or call Wong Fong Academy at 68633686 for more information.

*From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old) . Do note that the funding amount advised is not final and is subject to changes.

If you are a Singaporean aged 25 and above, you can choose to use your SkillsFuture Credit to offset the payment for this course. Visit the SkillsFuture Credit website www.skillsfuture.sg/credit to choose from the wide range of approved skills-related courses available on the SkillsFuture Credit course directory.

Statement Of Attainment (SOA) from SSG will only be issued for ENGLISH classes