Social Media Marketing Essentials

Course Duration: 2 Days, 16 Hours, including 2hrs of assessment
Mode of Assessment: Written and Practical
Attendance Requirements: 75% 
Course Completion Requirements: Meeting Attendance Requirement and graded as COMPETENT for both Written & Practical Assessment

 

This course covers how to evaluate potential and suitability of social media marketing opportunities, seek new ways of utilising social media channels, and monitor outcome of social media marketing.

 

Learning Outcome:

By the end of the course, the learner is able to:

• Have a comprehensive understanding of using social media for business

• Have the knowledge and practical experience in using the various social media platforms and the platform tools such as post scheduling and analytics dashboards

• Determine the effectiveness of the different types of social media platforms

• Understand the legal and regulations that might affect the organisation on the use of social media marketing

• Understand how customers can be influenced through the usage of social media

• Understand the values of building a community of advocates on a social media platform

• Develop the abilities to establish social media marketing objectives

• Develop plans on the use of social media in marketing campaign

• Evaluate the qualitative outcomes and sentiments of consumers on the social media platform

• Monitor the outcomes of social media marketing campaigns through the platform analytics dashboard

Topics Covered:

• What is Social Network and How can your business leverage on Social Media for growth

• Major Social Media Platforms

• Social Media Tools and Functions

• Which Social Media Platform suits best for your business

• Social Media Platform Regulatory

• Social Responsibility and Ethics in Marketing

• Marketing Environment

• Importance of Community Building on Social Media

• Defining your Brand on Social Media

• Social Media Marketing Campaign Strategy

• Audience Considerations and Insights

• Social Media Platform Dashboard Analytics

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

• WSQ Statement of Attainment (SOA)

• Certification of Achievement by Wong Fong Academy Pte Ltd

Entry Requirements:

• Minimum “N” level OR

• Nitec, including Certificate in Business Skills, Industrial Technician Certificate and other polytechnic certificates OR

• “O” level OR

• “A” Level

AND

• At least ESS WPLN at level 5 or equivalent

• Recommended all learners to have at least 1 or more years of sales and marketing experience

Payment Modes:
Cash/Nets at any of our 3 branches
Cheque made payable to Wong Fong Academy Pte Ltd
PayNow to UEN 201110331W
Bank Transfer/GIRO details as below:

• BANK NAME : United Overseas Bank Limited
• ACCOUNT NUMBER : 450-302-829-2
• ACCOUNT HOLDER : Wong Fong Academy Pte Ltd
• BANK CODE : 7375
• BRANCH CODE : 001
• SWIFT CODE : UOVBSGSGXXX

Please remember to indicate booking number at the remarks column when payment is done by Paynow, Bank Transfer and/or GIRO.

All payment can be made on the day of course commencement at the reception counter. Cheque payment can be mailed to 79 Joo Koon Circle Singapore (629107) at least 3 working days prior to course commencement. Please remember to indicate the booking number at the back of the cheque. We do not accept foreign cheques and money orders.

 

This course is applicable for SkillsFuture Funding up to 70%* 

Please go to www.skillsfuture.gov.sg or call Wong Fong Academy at 68633686 for more information.

*From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old) . Do note that the funding amount advised is not final and is subject to changes.

If you are a Singaporean aged 25 and above, you can choose to use your SkillsFuture Credit to offset the payment for this course. Visit the SkillsFuture Credit website www.skillsfuture.sg/credit to choose from the wide range of approved skills-related courses available on the SkillsFuture Credit course directory.

Statement Of Attainment (SOA) from SSG will only be issued for ENGLISH classes